We all know that the mere act of acquisition integration does not deliver value.
To the contrary, it disrupts, takes time, costs money and frequently gets in the way. This is exactly the reason why we distinguish between VALUE DRIVERS and SYNERGIES.
Those organizations that get lost in integration usually fail to deliver the value the market expects. Successful deals maintain a laser focus on delivering the deal value. Integration follows this driver.
The most appropriate integration approach is thus a key decision you take prior to signing. It provides clarity for the value creation post singing and enables successful integration post-closing.
Understand how to ensure value delivery to customers, prove to them that the integration will NOT disrupt their customer experience. Confirm their TRUST in your organization – that is what generates integration success.
To your success!
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